Being patient pays off. There are no secrets to advertising your business for free online. Hard work and consistency is your best bet if you want to save on advertising dollars. Investing in a business can be costly. Being afraid of spending money on advertising your business usually comes right after the initial investment is made. I was extremely fearful in the beginning about spending money on advertising and never seeing a penny come back. That’s how I got into the world of studying free advertising methods that work.
Let me break down simplest free online advertising methods that work...
Social Media: Where the Party is...
Unless you have been living in a cave for the last 5 years you have probably heard of Facebook and Twitter. These 2 social media sites have been working tremendously for me and my business. Social media is a place to party, network with friends and meet new buddies. It’s not a place to spam your business and hope that everyone buys your stuff and leaves you alone.Social media is about building your brand, establishing yourself as a leader and getting prospects to choose you over someone else.
You can do this by posting 25% or less of your links about your business and the other 75% of your links as valuable content. (I.e. blog posts, videos or a free product related to your prospects needs)
Your Daily Checklist: Facebook
- Post a new status every 1-2 days
- Introduce yourself to new friends with a friendly message about why you connected with them
- Delete spam off of your wall
- Reply to your comments and thank others for “liking” your content
- Respond to messages as soon as you can
- Add pictures when you have new ones
- Add your recent valuable video or blog post that you have created
Twitter: A Little Birdie Told Me....
Twitter is a little more of a popularity contest. The more followers you have, the more people you have to advertise your business too. You need to give out your best stuff on Twitter. People on Twitter see links all day popping up and they will be clicking on only the links that appear interesting.Make your headlines awesome. Drive curiosity, fear, excitement with your headlines to receive more clicks and views.
Twitter will help you get views to your blog, business and videos but the conversions are sometimes weak. I use Twitter to get my content viewed and ranked in the search engines. Getting the sale from a tweet is rare but it does happen if you are consistent with your valuable tweets.
Your Daily Twitter Checklist
- Follow as many people as you can
- Use SocialOomph to automate your tweets. Tweet every 1-3 hours if possible
- Make sure your content is 25% or less business sales and 75% valuable content
- Check your direct messages and your @replies and respond if need be.
Videos: Your Face In Front of Billions
If you like doing videos for your business make 1 every day you can. If you don’t like doing videos then don’t bother making any. People will see right through you and if you’re not happy or excited about what you are doing, you will not be able to be consistent with it. Videos are not for everyone.Upload your videos to YouTube and share them with your email list, Facebook and Twitter friends. To get more views make sure you have great keywords so you will show up in the search engines.
If you dislike being in front of a camera you can always use CamStudio or Camtasia to create a slide show and voice over it.
Joint Ventures: Find an Income Partner
Do you know someone with a huge email list? Take advantage of that! If you have great products and you know your conversion rates well then talk to someone about doing a joint venture. Offer them a cut of your profits or upfront money to blast your email to their list. This is probably the quickest way to generate leads using free advertising methods.If you are stuck trying to find people with big lists then you can always search Facebook for groups that are popular and active. Talk to the admin of that group and ask them if they would like to work with you and do a joint venture.
Articles: The Organic Goldmine
Articles are a great way to get your content and your name in the search engines. Make sure you have competitive keywords and you have something valuable to write about. Submit your article to Ezine first, then a few other free article sites once it has been approved.Articles stay in the search engines forever. You can write an article and 4 years from now get a sale from it. This is a type of organic search method where you can do something 1 time and benefit from it for life.
Make sure your resource box has a great headline and brings people over to your landing page or blog for more information on what they read in the article.
Blogging: Your Automated Circle of Income
You need to have a blog in order to be successful with advertising your business for free online. Blogging is my favourite free advertising method. Your blog is like a central hub for all of your content. It ties your business, videos, social media sites, articles and your brand together.Your blog is where people can read your story, see your products, come back for more information and even opt in to buy something :)
Tie Everything Together
Make sure some of your blog content is keyword loaded so your blog can get ranked and get tons of viewers. Once your articles are approved, turn them into posts and videos.Add your Follow me Twitter Button and Facebook badge to your blog page.
Add your videos into your posts. (I did a recent survey and most people liked having the option of reading and watching a video on the same page.) Place your video just above the post and you will benefit both types of learning methods.
Try not to fill your blog with too many ads. I know it’s tempting to make a few bucks off of Adsense but half of the time the ads do not relate to your content and it will throw off some of your readers. If you are trying to make some coin from your blog try placing an affiliate link related to your products and content.
So there you have it. 5 Simple free advertising methods that work!
- Social Media
- Joint Ventures
- Videos
- Articles
- Blogging
Which free online advertising method works best for you? Leave a comment below
-Lark MillerPS If you would like more tips on how to market your business online check out our system Click Here
